The iGaming industry, which encompasses online casinos, sports betting, poker, as well as other forms of gambling online, has grown exponentially recently. A significant driver with this growth is affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions in line with the traffi
The digital advertising landscape is increasingly dominated by programmatic advertising, a way that automates the selling and buying of online ad space. At the heart of the ecosystem are two critical components: ssp vs dsp. Both play essential roles in connecting advertisers with publishers, nevertheless they operate on opposite sides in the transa
In today’s digital age, businesses rely heavily on web marketing to reach and engage their audience. But how do companies determine their digital marketing efforts are effective? The answer lies in digital analytics for marketing. This field has evolved into an essential component of marketing strategies, providing businesses using the insights t